Buyer guide
What drives the cost of B2B target research?
The main cost question is how much work it takes to support each decision. A list of company names and a source-backed account brief are different deliverables. Henok AI sets a fee after the scope is agreed.
Depth changes the work
Finding a company website is a different task from checking its business role, geography, ownership, and fit against several criteria. Ask which fields are included, what evidence supports them, and what will be marked unknown.
Named contact checks, hard-to-find facts, and conflicting sources add work. Do not treat an estimated revenue range or an unverified email address as equivalent to a documented fact.
Coverage and review matter too
A narrow, well-defined market may be easier to assess than an open-ended search. A larger row count is not always the better purchase. Ask how duplicates, weak matches, and thin evidence will be handled.
Clarify the number of review rounds, the delivery format, and whether the fee covers a one-time research date or later updates. Agree on any third-party data cost before it is incurred.
Compare quotes on the same basis
Use the same brief for each quote: research question, target market, required fields, exclusions, evidence standard, review step, and delivery needs. Then compare what your team will actually be able to decide from the work.
A cheap list can still be costly if your team must rebuild it. A detailed report can also be wasteful if a simpler check would answer the question. Start with the smallest useful scope.
Set a business test before spending
Decide what would make the first batch useful: for example, your sales lead can accept or reject each candidate using the cited facts and list the remaining checks. This is a research acceptance test, not a revenue forecast.
Any return estimate needs your own assumptions about follow-up, closing, fees, and timing. No standard list price or promised return is stated here because neither has been established for your project.
See what this looks like in practice.
Read the public-data sample to compare source facts, fit judgments, and open questions.
Use a research planning worksheet to turn these questions into a working brief.
- Should you buy a business list, research it yourself, or hire help?
- Why is your target list not turning into sales conversations?
- Should you research direct buyers, distributors, or referral partners?
- Which target companies should your sales team review first?
- What makes a B2B target list useful?
- What should a target research project include?
What sales decision are you trying to make?
Tell Henok what your business sells, who you want to reach, your role, and where your current search gets stuck. If there is a fit, the next step is to agree on a paid research scope, fee, and delivery date.
A short description is enough to start. Please leave out private customer records and other sensitive information.