Company research · Sales decisions
Know which companies deserve your next sales conversation.
Your business already sells. The next question is where to focus. Henok AI researches potential business customers against your criteria, with sources, reasons for fit, and gaps your team still needs to check.
The decision
A long list is easy to find. A useful shortlist needs evidence.
This work is for an owner or sales leader with an existing offer and a real targeting problem: entering a market, finding a better customer fit, or checking a list before the team spends time on it.
The purpose is to help you decide who merits a closer look, who does not fit, and what to verify next. A company matching your criteria is not proof of budget, buying intent, or a likely sale.
The deliverable
Research your team can question and use.
Clear reasons to look
A company list tied to agreed criteria, with reasons for inclusion, exclusions, and uncertain matches.
Facts you can trace
Source links and check dates beside the facts that support a decision. Inferences stay separate from what a source says.
Gaps made visible
Open questions and recommended checks before your team decides whether an account is worth pursuing.
See the work
Facts, fit, and unknowns. Side by side.
The sample uses a hypothetical sales brief and real company sources. It shows two candidates for further research and one company set aside under that brief.
An illustration of the deliverable. No client relationship, endorsement, buying interest, or revenue result is claimed.
Finding potential distribution partners
The brief: A kitchenware maker wants to explore businesses that resell commercial kitchen supplies.
The useful output: Which companies appear to match, why, and what must be checked before any sales effort.
Read the sample brief →Start with one decision and a bounded scope.
What we need from you
- What you sell and who can use it.
- Examples of good customers and poor fits.
- The market, exclusions, and decision this research must support.
- A person who can review fit and act on the findings.
What we agree before work starts
The research question, target criteria, fields, coverage, review step, fee, and delivery date. Start with a bounded first batch before asking for a larger list.
This offer covers research. Outreach, live monitoring, contact verification, and sales execution require their own agreed scope. Meetings and revenue are not guaranteed.
Before you buy
Questions worth asking before you buy.
- Should you buy a business list, research it yourself, or hire help?
- Why is your target list not turning into sales conversations?
- Should you research direct buyers, distributors, or referral partners?
- Which target companies should your sales team review first?
- What makes a B2B target list useful?
- What should a target research project include?
- What drives the cost of B2B target research?
Practical resources
Turn the question into a usable brief.
Use a planning worksheet to define the research, or review a list before handing it to your sales team. These tools work in your browser and do not submit your entries.
What sales decision are you trying to make?
Tell Henok what your business sells, who you want to reach, your role, and where your current search gets stuck. If there is a fit, the next step is to agree on a paid research scope, fee, and delivery date.
A short description is enough to start. Please leave out private customer records and other sensitive information.